Newest Article

Have you ever thought about building your own social network? You can do it in 15 minutes for less than $3 per month. Imagine everything that Facebook offers, tailored to your specific purpose, totally under your control. I’ve built five such networks and will likely build many more. The secret is www.Ning.com.
Q: Why would you [...]

Thumbnail image for Launch Your Own Social Network in 15 Minutes Using Ning.com

Other Articles

How to Profile Your Ideal Customer and Design a Marketing Strategy Just For Them

by Ivana Taylor January 13, 2011
Thumbnail image for How to Profile Your Ideal Customer and Design a Marketing Strategy Just For Them

There are really only two questions that every small business owner needs to answer:
1) Who is my ideal customer?
2) What’s important to them?
Once you’ve answered these — marketing should not only be easier, I promise it will be more fun and WAY cheaper than you think.
Creative Tips to Profile Your Ideal Customer

Profile a real person. [...]

How a Basic Sketch Book Helped Focus My Positioning Strategy | Strategy Stew

by Ivana Taylor January 13, 2011

via strategystew.com
I find myself recommending this wonderful tip to people who are looking for creative ways to profile their ideal customer/

Posted via email from Ivana U Can Say it

What’s Your Daily Marketing Ritual?

by Ely Delaney January 12, 2011
Thumbnail image for What’s Your Daily Marketing Ritual?

Do you have a daily ritual?
Most people have them.
They get up.
Take a shower.
Get dressed.
Make coffee.
Etc.
You know the drill.
But when it comes to marketing, most business owners don’t have daily ritual for their marketing.
The one thing I ask my clients religiously is…
“What have you done to market your business today?”
When we start most respond with a “huh?”
You need [...]

How to Turn Your Culture Into a Winning Marketing Strategy and Your Marketing Strategy into a Winning Website

by Ivana Taylor January 7, 2011
Thumbnail image for How to Turn Your Culture Into a Winning Marketing Strategy and Your Marketing Strategy into a Winning Website

Today’s guest contributor is Stuart Dornfeld – master marketing copywriter.  He left a comment on an article and after seeing his website – I asked for him to share his expertise with us.
As a freelance marketing strategist, copywriter and creative director, I meet with companies every month who are looking for ways to improve their [...]

Stop Goal Setting And Start Goal Planning!

by Ely Delaney January 3, 2011
Thumbnail image for Stop Goal Setting And Start Goal Planning!

As we are heading in to the New Year, everyone has goal setting on their minds. What do you want to achieve this year? What are your hopes and dreams?
The problem is that many of us, myself included, set a goal and then work towards it… sort of. Only to loose interest and then get [...]