Find Your Competitive Advantage #1 – The Introduction
This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith. You can see a summary of the book review as a feature video as well. It’s one thing to read the book, get the principles and think that it’s a great idea, it’s quite another to sit [...]
Mid-Year Marketing and Social Media Trends
[ August 3, 2009; 11:30 am to 12:30 pm. ] Why do we only talk about trends at the end of one year and the beginning of the next? At the rate of market and technology changes we’re living through, we should at least reflect on what’s trending somewhere in the middle of the year – when we can actually make some judgements on what [...]
Word of Mouth Marketing Made Easy
[ July 27, 2009; 11:30 am to 12:30 pm. ] In today’s tweet chat we’re talking about word-of-mouth marketing. It’s fantastic when the stars align and word-of-mouth comes naturally, but you don’t have to wait for that magical chemistry to get word of mouth to work for you.
Tweet Chat: Referrals, Networking and New Business
[ July 20, 2009; 11:30 am to 12:30 pm. ] In this particular conversation, we were talking about working a structured referral strategy. What I mean by structured is that you are actively “working” referral relationships and NOT to makeing them this wonderful surprise! Referrals are a result of your customers and contacts selling for you.
Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business
[ July 13, 2009; 11:30 am to 12:30 pm. ] I’ve been working with some clients recently on trade show and event marketing strategies. I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes! Don’t YOU?
Today [...]
How Are You Managing Projects and Relationships Online?
[ July 6, 2009; 11:00 am to 12:00 pm. ]
About fifteen years ago Meg Wheatley came out with a book called “Leadership and the New Science.” In it, she likened the upcoming trend in organizational structure to the shapes studied in quantum physics. When you looked at them up close, they looked chaotic and without structure. But when computer models worked out the algorithms [...]
Tweet Chat: Mobile Marketing for Small Business
[ June 22, 2009; 11:30 am to 12:30 pm. ]
Online Event Registration – Powered by www.eventbrite.com
Do you have customers that are virtually impossible to reach? CEOs, doctors, lawyers — anyone who hides behind a virtual steel curtain of gatekeepers?
Well – have I got a marketing tool for YOU — MOBILE MARKETING! Mobile — as in cell phones, PDA’s, iPhones, Blackberry’s — yeah those.
You’ve probably [...]
Tweet Chat: What’s the Relationship Between Social Media and PR?
I’ve had this question in my mind for quite a while; What is the relationship between social media and PR? I’ve always felt unskilled at PR, yet social media excites me. And as I looked at which kinds of people were picking up on social media and how firms were using it – I noticed [...]
Small Business Tips for Connecting With Customers
In today’s #DIYMKT Tweet Chat we confronted the issues of connecting with customers. We all know it’s good to connect with customers, but actually doing it leaves most of us a little confused.
What does connecting with customers mean?
Laurie Burkons (@burkonsconsult) said “Connections are mutually beneficial. Reaching out is one-sided, although the first step [...]
Small Business Tips on Emotionally Connecting with Customers Part 1
I just ran across an article that outlined the recent results of some studies that again show that more than 85% of our decision-making is EMOTIONAL and not rational. We’ve all known this to be true on a very basic level, but for whatever reason, we still cling to this notion that we need logical [...]
