Marketing Tools

Plinky Helps You Overcome Writer’s Block

It’s all about creating great content.  But what if you’re genius brain is running a little dry on inspiration today?  No worries – head on over to Plinky.
I just found out about Plinky from a WordPress link on Wordpress.com.  It’s the super easy way to get your writing juices flowing.  Here’s how:

Simply click over to [...]

July 26, 2010 By : Ivana Taylor Category : Marketing Tools Quick Tips 1 Comments

How to Increase Sales to Existing Accounts Using This EASY Account Plan Template

I think it’s funny how we all talk about increasing sales to existing customers and building relationships — yet much of our marketing time and money still go toward converting prospects to customers and fishing for new prospects.
While I don’t normally advocate having more than 25% of your business come from a single account, chances [...]

July 22, 2010 By : Ivana Taylor Category : Butt Savers Featured Work Features Marketing Tools 2 Comments

How to Find Riches in Target Market Niches

There are really only two ways to successful market yourself on the internet:

Participate in a well, targeted niche.
Identify and “own” the keywords associated with that niche.

There are lots of great free keyword tools out there.  My favorites are

Google’s keyword search tool
Aaron Wall’s SEO Book Keyword Search Tool
Keyword Discovery
Market Samurai

I’ve been reviewing and participating in Ed [...]

July 18, 2010 By : Ivana Taylor Category : 30 Minute Marketing Features Marketing Tools Newsletter Positioning Quick Tips 3 Comments

No Web Site? No Problem. Use Facebook Fan Page or LinkedIn

One of the hottest trends in building a list for your blog or newsletter is to ask people to become guest contributors to your blog.  What I’ve come to find out in this process is that there are quite a few experts out there who don’t have a web presence.
One of the best reasons to become [...]

July 14, 2010 By : Ivana Taylor Category : Features Heard on the Street Marketing Tools 2 Comments

How to Build a Targeted Online Community: Deciding on a List Building Strategy

I’ve been playing with DIYMarketers for over a year and now it’s time to finally start building an online community.  I’ve read lots of articles and gotten lots of tips.  But it’s been hard to move from just reading and learning to actually doing.
As luck would have it, I had the opportunity to interview Victoria [...]

July 12, 2010 By : Ivana Taylor Category : 30 Minute Marketing Build a Brand Features Marketing Tools Tags:, , , , , , ,
1 Comments

Pretty Link Offers WordPress Bloggers An Extra Tool to Build An Audience

If you’ve got a WordPress.org powered blog (meaning that you are hosting it yourself) and you’ve not heard of “the Pretty Link” plugin — then you are really missing out on a wonderful self-promotion and audience building tool.
Pretty Link is a FREE plugin that you can get from WordPress that turns any link that you [...]

July 8, 2010 By : Ivana Taylor Category : 30 Minute Marketing Build a Brand Features Marketing Tools Tags:, , , , , , ,
4 Comments

Check Out This Terrific Elevator Pitch Template

Because DIY Marketers is here to be your “Consumer Reports” of marketing, I’m always looking at tools, programs and systems that will cut the trial-and-error out of your process – and save you money too.
I’ve been participating in the OneCoach program over the last several months and I have recommended it whole-heartedly to anyone who [...]

June 7, 2010 By : Ivana Taylor Category : Features Marketing Tools Quick Tips Tags:, , , , , , ,
4 Comments

Are You Secretly Overwhelmed by Social Media?

It’s OK. No one is watching you here.  It’s completely safe to say that you’re overwhelmed by social media.  You are not alone.  I’ll be that you sometimes feel like a smoker stranded out in the cold puffing away on your traditional marketing strategy while those hip and trendy marketing folks are laughing it up [...]

May 5, 2010 By : Ivana Taylor Category : 30 Minute Marketing Features Marketing Tools Quick Tips Social Media Tags:, , , , , , ,
3 Comments

News Release – Campaigner: A New Resource for Email Marketing

I received this news release from the folks at Campaigner.com.  This is a new service (to me) and according to the chart they have comparing their pricing to iContact, Constant Contact and Mail Chimp — it looks like a good deal.  Read the release and get yourself a copy of their free e-book.  Let me [...]

April 12, 2010 By : Ivana Taylor Category : Features Marketing Tools Tags:, , , , , , ,
9 Comments

Doodle’s Approach to Online Scheduling

Image via CrunchBase

I’ve written about Tungle, the online scheduling tool and that article prompted Brandon Watts, an evangelist for Doodle to contact me and let me know about HIS favorite scheduling tool.  As a result of that connection, I was lucky enough to get this wonderful guest post from the CEO of Doodle, Michael [...]

March 31, 2010 By : Ivana Taylor Category : Marketing Tools Tags:, , , , , , ,
7 Comments